Watch Carl Erik Rinsch’s ‘Escape The Map’ Mercedes-Benz Interactive Short Film
By Peter Sciretta/Nov. 14, 2011 1:30 pm EST
“Escape The Map” is set inside the computer world — a virtually-rendered Hong Kong. It looks like something like what I imagine Rinsch would’ve have pitched for Tron: Legacy — the result looks kind of a mash-up of The Matrix and Inception. Mariah Bonner plays Marie, someone who finds herself and her C 63 AMG Coupé trapped inside Google Streetview. The short also features music created by Oscar-winning composer Atticus Ross’ (The Social Network) company 1159.
I talked with Rinsch briefly about the short, and learned that Mercedes approached the filmmaker about doing something shot in Streetview. Carl pitched “what if you were stuck in streetview, and how would you escape.” He calls it “a trippy film about losing your identitiy in the digital world.” The entire world was created and rendered by Digital Domain. The film was shot in one day on his day off from editing and post production on Ronin.
Play the interactive version of Escape the Map on escapethemap.co.uk. Or you can watch a video screencapture of it below — but I highly recommend playing it for yourself on the website.
“Jin [Akanishi] just came out with a number one hit, Keanu [Reeves] is killing it on his movie, Kô [Shibasaki] is on tour, Rinko [Kikuchi] is working with Guillermo [del Toro], and Ronin is looking better each day. Its looking amazing. Universal has been very supportive.”
For those of you who don’t have the time, here is the 20 second tv commercial cut:
