Universal Drops Tower Heist Early Vod Experiment In Response To Theater Boycotts
Universal Drops ‘Tower Heist’ Early VOD Experiment In Response To Theater Boycotts By Angie Han/Oct. 12, 2011 12:00 pm EST Last week, Universal Pictures revealed that it would be releasing the Brett Ratner comedy Tower Heist on VOD for $59.99 just three weeks after its November 4 opening in Atlanta and Portland, Oregon. The move immediately sparked outcry from exhibitors across the country — Cinemark, the U.S.’s third-largest theater chain, quickly announced that it would not be showing Tower Heist in any of its 3,800 theaters, and several smaller chains including Galaxy Theatres, Regency Theatres, and Emagine Theatres followed suit this week....