Home Entertainment Spending Up For First Time Since 2008, Average Movie Ticket Prices Fall 12 Cents To $7.94
By Angie Han/Nov. 2, 2011 10:00 am EST
As for the theatergoing experience, the National Association of Theater Owners (via Variety) has reported that the cost of an average movie ticket in the US has fallen this quarter to $7.94, a 1.48% reduction from last quarter’s all-time high of $8.06. This brings the average ticket price for 2011 so far down to $7.96, down from the $7.97 that it was at the end of the second quarter. But don’t look for discounts on your J. Edgar tickets just yet — rather than a lowering of prices across the board, the decrease likely reflects the declining numbers of 3D tickets sold as Hollywood transitioned from summer tentpoles to more adult-driven fall films. Year-to-date attendance continues to be 5% lower than last year’s, although this summer saw a 1.8% increase in admissions from the same period last year.
