By Germain Lussier/Oct. 21, 2011 3:30 pm EST

That last option is a rarity because embracing the NC-17 rating means fighting an unfair, almost pornographic, connotation. The MPAA website itself explicitly states “NC-17 does not mean ‘obscene’ or ‘pornographic’ in the common or legal meaning of those words, and should not be construed as a negative judgment in any sense. The rating simply signals that the content is appropriate only for an adult audience.” But that doesn’t stop major theater chains from not playing the movies, major video distributors from not stocking the movies or TV channels from not advertising the movies. It’s a huge mountain to climb.

The MPAA defines an NC-17 movie as follows:

So, basically, while kids can get into an R-rated movie with any adult accompanying them, everyone who goes to see an NC-17 movie must be 17. No exceptions.

An NC-17 rated motion picture is one that, in the view of the Rating Board, most parents would consider patently too adult for their children 17 and under. No children will be admitted. NC-17 does not mean “obscene” or “pornographic” in the common or legal meaning of those words, and should not be construed as a negative judgment in any sense. The rating simply signals that the content is appropriate only for an adult audience. An NC-17 rating can be based on violence, sex, aberrational behavior, drug abuse or any other element that most parents would consider too strong and therefore off-limits for viewing by their children.

I think NC-17 is a badge of honor, not a scarlet letter. We believe it is time for the rating to become usable in a serious manner. The sheer talent of the actors and the vision of the filmmaker are extraordinary. It’s not a film that everyone will take easily, but it certainly breaks through the clutter and is distinctive and original. It’s a game changer.