By Angie Han/July 20, 2012 3:00 pm EST
iCloud is part of the industrywide trend toward making media available on different platforms, the better to encourage viewers to keep buying movies in some form or other. Aside from iCloud, there’s Ultraviolet’s “digital locker” system, which gives customers access to a digital copy of a DVD or Blu-ray they’ve already purchased, and Walmart’s “disc-to-digital” service, which converts physical media to digital formats for a fee.