Avatar Re-Release TV Spot Features New Footage

By Russ Fischer/July 19, 2010 10:00 am EST

Director James Cameron previously said of the special edition re-release,

Cameron later said, “We’re working on finishing an additional six minutes of the film — which includes a lot of Weta work — for a theatrical re-release in August.”

The question is the appetite still going to be there after the summer glut of movies. We’re going to assess that. We’re talking about maybe adding in additional footage and doing something creative.

Here’s Fox’s official statement on the re-release:

The Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time.

On August 27, return to Pandora and re-experience James Cameron’s History-Making Epic film, with more than Eight Minutes of Never Before Seen Footage- exclusively in Digital 3D and IMAX® 3D. Since – and largely as of result of – AVATAR’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity.