Avatar Blu-Ray Sets Record For First-Day Sales
By David Chen/April 23, 2010 6:24 am EST
According to The Hollywood Reporter, the Avatar Blu-Ray disc has already sold a staggering 1.5 million in its first day of release alone. For comparison, The Dark Knight sold 600,000 Blu-Ray copies on its first day. On average, retailers have sold out 60% of their Blu-Ray inventory already, and the movie looks on track to become the top-selling title of the year.
As for me, I’ll be skipping this release, although unlike Adam, I might end up checking it out on home video some day…